The
Battle For Coca-Cola
Rages
On.
Ain't
Nothing Like
The Real Thing, Maybe.
I
Don't Mean To Say
I Told You So, But...
Are
Consumers Smarter
Then We Are?.
The
Four Great Myths
Of Global Branding.
Mr
Bevis Butts Heads
At Mitsubishi
The
Best Laid Plans
Of Mice And Men.
Dare
to Be Great:
The Mad Genius of "The Matrix"
Mitsubishi's
New Marketing Boss
Out
Of The Frying Pan.
Concept Is Stronger Than Fact.
Value
Perception In A World
Gone Mad With "Cool"
The
Future of Advertising
The
Brand
The
Future of Advertising
The
Targets
The
Future of Advertising
The
Grid
The
Future of Advertising
The
Swarm
Technology
Making
The Message Meaningful
The Only Business That Matters Is The One You're In.
THEFUTURE OF
THE
SECRET
TO OUR SUCCESS.
The
truth is MadisonAveNew.com
has been picking up readers like a house on fire. We actually owe it
to a suite of six web marketing tools.
If you would like to know
more, give them a click. Yeah, we get a kick if you buy them.
Here they are:
|
What Ever Happened To The BIG IDEA? It
was almost three years ago, to the day that Dan Cracchiolo, Bob
Downey and six or seven of |
|
|
|
openly challenged him on it because he is a bit hard lined when it comes to his faith, It was just very, very hard for these guys he had been tight with for years to keep a straight face when he would start going on about what would the Latin of a Centurion from Spain who had never been to Rome sound like when compared to the Latin of Pontius Pilot. |
|
I work at Y&RNY and I just want to tell you that you had our entire group in stitches with you "Young and Ruthless" spoof. It mad a lot of people laugh and believe me, we can use it. Anon Cool. Now stop wasting time reading this crap and get your book out.-HW |
|
Well, nobody's laughing now as Hollywood twists in the wind trying to keep up with the Box Office performance of last years lovefest with "Passion of the Christ." Such is the Tsunami Effect of a Big Idea. Even though the Distributors took Mel's production company to the cleaners with phrases like " fees consistent with Studio Practices," dude's grand children won't have to work a day in their lives. A Big Idea changes everything. Three months ago, we were all waiting for Bob Lutz and the senior management team to fall on their collective swords for the mess they had made of General Motors. Now two little words have made these guys the darlings of D-town. "Employee Discount." A Big Idea changes everything. Today Ford Motor Company followed suit. Can't you just see that meeting at the Dearborn headquarters. "So, we got this great idea...We're gonna do what they did." That's
the thing with a Big Idea. It makes everybody else look stupid for
not having it first. And even dumber for having to react to the
aftermath. How do you think those Studio Execs who were laughing
up their sleeves and into their Blackberries after Mel finished
his pitch? How do you think that they feel when the trades are calling
this the worst Box Office year in history because Mel's tentpole
Big Idea, tilted the playing field? According
to the Chartered Institute of Marketing in the UK: I got the Institute to agree to pick up 75% of the cost for providing 200 companies with bonified Big Ideas to inject their companies with a competitive edge in the market place. Big Ideas. Little Price Tag. So we are gonna run this Big Idea Sale for a month and see if any body bites. As of when I am writing this there have been 323 Impressions and 0 clicks at the end of the first day. We'll
do the right thing. We'll juggle the creative and test the response
rates according to all the variables. The Office pool at IAPIA is
betting on less than 1% response. I'm holding .001 response. That's
why I wanted to open it up to you guys. Anybody out there need a
"Big Idea"? You'll never get me at a better price. I think
after IAPIA puts in their money the price tag is around $2,500 US.
Stay tuned.
|
 |
|
MARKETERS
FROM OGILVY
& MATHER ADRANTS BANK
OF AMERICA ESTEE
LAUDER COMPANIES WELCOME
And You. *All
IP addresses confirmed by Urchin WebStats |
|