Now you have experienced the difference between old advertising and neoAdvertising. No. It isn't the Coke logo fading up to your right. It was the fact that the Coke logo is being mentioned as a part of something you were originally interested in doing to enhance your personal growth. Learning more about advanced practices in advertising.

If you were interested in Bass Fishing it might have been a shot of a coke bottle in a freezer chest with the ones that didn't get away, fading up to the right, then fading back out, politely.

But you were reading about a new advertising practice that may provide future opportunities for you and your company. Your interest is in your industry. You are engaged in this neoAd because you are interested in the topic of new advertising practices.

This is not an ad about Coke. This is a neoAd about something you care about, brought to you by Coke (we wish).

Now you know a ltttle more. Thank you for making history by being a member of the first neoAdvertising Audience in history. If you would like an Authentication Document to certify your place in advertising history send us an email with your name and the name of our test sponsor in the body of your email and we will send you a high res pdf suitable for printing and framing. Thank you for surfing the First NeoAdNet.