Greetings Earthlink. Take Me To Your Leader.

 

 

A labor of love gone bad. That is how I think of my relationship with Earthlink over the years.

I came in early. I had known Earthlink's founder, Sky Dayton as the braniac 19 year old kid that owned Mocha Café. I knew he had worked as a designer at Mednick, a hot agency during my spell as Brand Director of the L'Ermitage Hotel empire in Beverly Hills. Mocha was one of the places down the street where we would hang out, since I was also moonlighting for Buzz, a competitor for the West Hollywood coffee house fortunes. When Sky and George Soros took Earthlink shares to a slingshot 33% growth spurt, I did well. But I digress. .

My decision to build my business on an Earthlink backbone was the opposite of Michael Corleone. It was personal. It was not business. They were not the low-price leader. At one time we had 18 websites hosted on Earthlink. Even though Earthlink lost its local start-up allure to the size of its investors, I still thought of it as a local-kid-does-good kinda place. Tech support at Earthlink was like going to Internet school. Not only would their people know how to fix your problem, they would explain it to you as granularly as it could be comprehended. Then suddenly, they moved to Atlanta and everything started going from bad to worse .


My first mishap came when I discovered that Earthlink had charged my credit card $1800 more than they should have over the course of two years. They told me I was only entitled to be refunded for the past two months because I hadn't brought the over charges to their attention. I had to go to friends in the Public Utilities Commission to get Earthlink to do the right thing. I also had my payment method changed to a monthly billing situation. The ordeal told me that putting my all of my eggs in Earthlink's basket was fool-hardy at best. So one by one I began migrating my websites from Earthlink to MediaTemple and Value Web .

Right after that point I began working with Sky Dayton's wife Arwyn and actor Bodhi Elfman (Gena's husband, Danny's nephew) on the screenplay of her science fiction book "Resurrection." It was a cool concept and my boss, Matrix Producer Dan Cracchiolo, wanted me to develop it with the two of them. So we had our meetings and I thought it wise to forego my Earthlink exodus, now that I had reestablished a direct line to the founder. And so it was that years went by without a hitch.

And then Earthlink made the decision to offshore its tech support to Bangalore and the shit began hitting the fan on a monthly basis. So the migration began anew. This time I would move a website off Earthlink, but Earthlink would not remove it off my bill. No matter how many Hindi tech support people with their Americanized names would promise to take care of the problem, the problem and the bills would continue.

Finally, I said that's it. I am not paying for something I am not getting. And so Earthlink started mounting charges for websites they no longer hosted and pulling the plugs on sites they were hosting. Around and around and around we went. Until finally, I gave in and said I would pay the $300 they claimed I owed, but I would not give them my credit card number to abuse in the future. I would pay via bank draft. So I gave them the numbers, which they fowled up. And which put my 300 bucks in limbo, with the bank saying Earthlink was paid and Earthlink claiming it wasn't. Two months went by before this circle jerk was resolved by the bank .

Meanwhile, Earthlink decided that enough was enough and waited until December 23 rd to pull down all of my websites and shut down my email. Merry Christmas from your long-time friends at Earthlink. I went ballistic. Someone advised that I get a Visa gift card for the $300 bucks in question and pay them that way. But to do that I had to get a real person on the phone. Which is what I attempted to do all during the holidays. To no avail .

After eight days and dozens of phone calls waiting as long as 45 minutes for some idiot in Bangalore to pick up the phone, I finally got a human voice, who promptly told me I now owed Earthlink 600 bucks to restore my service. Of course my first response was to rage at said human being, which resulted in a cross-border, off shore hang-up. People were now calling me asking what was wrong and did my business hit the wall

It was obvious I had no choice but to pay the blackmail to restore my email. So off I went for another Visa Gift Card. Ten calls later I once again had a human being on the phone. She took the information on the two credit cards and claimed that the $500 credit card was registering an invalid error. After three or four tries and confirming that they had the numbers right, I was told to contact the issuing bank. Which I did. Only to find out that Earthlink had already been paid by the bank and that the error message was due to the fact that the Earthlink staff idiot had misspelled my address.

So once again I called Earthlink. Six calls later another human being. I was informed there was a $425 balance owed and my service would again be terminated on January 7 th . This time I was the picture of patience and explained my entire ordeal. They could care less. I went back to the Visa bank and reversed the charge and was told my $500 gift card would be good in seven calendar days. Back to Earthlink for a stay of execution .

I am taking the time to start your new year out with this tail of woe for two reasons and two reasons only. One. If anyone out there knows Sky Dayton personally (he's still on ELs Board of Mis-Directors) let him know for me his company sucks the big weenie .

Two. If you hear about some big tech company laying off thousands and thousands of loyal employees, don't feel bad. They probably deserved to be laid off. And those blathering idiots in Bangalore who are lining up to take their jobs will most certainly do an even more bootyass job then they did. And they will deserve to be fired when said high-tech company finally hits the wall. Perhaps 2009 will be the year we come to our senses about technology and see it for what it really is. A poor excuse for common sense .

Think Hard.

 

 

 

 

 

 

 

 

 



 

WEDNESDAY
January 7, 2009
ISSUE 227

ABOUT ME

ARCHIVE

CONTACT ME

AGENDA

MOST READ

MAD002
The Journey
to Great

MAD009
The Death of
Advertising

MAD023
The Boy Who
Broke My Heart

MAD025
Too Busy for
Temptation

MAD072
The Rise and
Fall of the
Creative Class

MAD006
The Battle for
Coca-Cola
Rages On

MAD059
Happy Birthday
to Me

MAD060
The City that
Spawned the
Age of
Advertising

MAD066
The True Cool

MAD095
The Creeping
Influence Of All
Things Emo.

MAD015
The Four Great
Myths of Global
Branding

MAD026
The One True
Thing

MAD030
The Lost Art of
Persuasion

MAD021
Dare To Be
Great: The Mad
Genius of The
"Matrix"

MAD071
Boomers
Downshift
To Neutral

MAD092
Advertising
Immunity. Can
It Be Cured In
Our Lifetime?

MAD100
Breathing New
Life Into
American
Business

LINKS WE LIKE

HarryWebber.com

BrandedFilm.com

TheGaspCompany.com

Addcoachinggroup.com

BrAnswers.com

iapia.org

iapia blog

WhiteHouseOffice OfficeOfCreativeAffairs

HarryWebberIs
ReinventingAdvertising


MadisonAveNew Blog

VampireBanksters Blog

POWER BLOGS

Hollwood-Elsewhere

AdRants

Adland

Ads Of The World

Ad Goodness

Beyond Madison Av

Jaffe Juice

Make The Logo
Bigger

Random Culture

Entrepreneur Success Blog

American Copywriter

Digital Axle

Adgabber.com

RECENT
ARCHIVES


MAD 226
Think Hard America


MAD 225
Think Hard America.


MAD 224
Pulling On Super
Man's Cape.


MAD 223
Something To Be Thankful For.


MAD 222
NeoAdvertising:
Advertising People Care About.


MAD 221
NeoAdvertising:
Building Relationships That Stand For Something.


MAD 220
NeoAdvertising:
The Engagement Promise We Have To Keep.


MAD 219
NeoAdvertising:
The Platform of Change


MAD 218
One by One.

MAD 217
What's That Noise In The Basement ?


MAD 216
The Sky Is not Falling. Are You?


MAD 215
Nothing Works.


MAD 214
A Word From Our
Sponsor.


MAD 213
What If Obama
Worked For Them?


MAD 212
Kicking And Screaming Into Web 2.0.


MAD 211
A Word On Words


MAD 210
Creative Is As Creative Does.

MAD 209
School Daze

MAD 208
Fuel For The Brain.


MAD 207
The Truth Hurts

MAD 206
Changing the World
One Ad at a Time .


MAD 205
The Transformational
Idea, Is The Idea.

MAD 204
The Client Is The Audience.


MAD 203
Brand New Brands.


MAD 202
What's The Plan, Stan? .

MAD 201
Less Is Now More.


MAD 200
The Dinner That Changed Everything.


MAD 199
The Things That
Matter.


MAD 198
The Other Harry Webber


MAD 197
And The Band
Played
On

MAD 196
NeoAdvertising 7

MAD 195
NeoAdvertising 6


MAD 194
NeoAdvertising 5


MAD 193
NeoAdvertising 4


MAD 192
NeoAdvertising 3


MAD 191
NeoAdvertising 2


MAD 190
NeoAdvertising 1


MAD 189
The Purpose of Creativity


MAD 188
A Moment of Silence


MAD 187
Back To Basics .

MAD 186
The Right Man's Burden.


MAD 185
The End of Advertising As Usual.


MAD 184
The Beauty That Never Fades.


MAD 183
Be Careful To Always Think Twice.


MAD 182
"Yes. And No."


MAD 181
Big, Friggin'. Scary Idea
.

MAD 180
Building A Company
Cult-ure .


MAD 179
Doing Whatever It Takes.

MAD 178
The Art Of Our Science

MAD 177
NeoInflation Creation

MAD 176
Can Lean Advertising
Become Lean-Forward
Advertising?


MAD 175
The Lean Advertising
Network: Learning
What We Already Know


MAD 174

Relentless
Creativity.


MAD 173
Constant Change
For The Better.


MAD 172
Lean On This.

MAD 171
Take The Red Pill


MAD 170
And Now, Lean
Advertising


MAD 169
The Lost Art Of
Art Direction


MAD 168
Reality Check

MAD 167
Making Your Own
Dreams Come
True

MAD 166
Gracias Por Todo

MAD 165
Buzz Off

MAD 164
The Future of Branding


MAD 163
Me, Unmasked


MAD 162
Nobody Knows
Nothin'


MAD 161
Behind the
8 Ball. Ahead
Of The Curve.

MAD 160
What Do We
Think We're
Doing?


MAD 159
Engagement
Ring

MAD 158
Ma(Duh!)son
Avenue


MAD 157
Funnel
Cloud
Heading
Our Way

MAD 156
Adaptive
Branding
Hit The
Road

MAD 155
How To Sing
The Blues


MAD 154

How to Pitch
In 2007

MAD153
Joost:
Television
Perfected

MAD152
What If gods
Were One
Of Us?


MAD151
Are We Smart
Enough?

MAD150
The Ultimate
Lie.

MAD149
The Art Of
Self Defense.

MAD148
In Praise
(And Dread)
Of Creative
Collaboration

MAD147
Adaptive
Branding And
The Millennials.

MAD146
Heard Any
Good Brand
Stories
Lately?

MAD145
Terms Of
Engagement.

MAD144
The Next
Generation
Of Trouble
Makers.

MAD143
What Are
You Hiding
From?

MAD142
Help Wanted:
No Excellence
Neccesary.

MAD141
The New
Creativity:
Building
Brands That
Matter.

MAD140
The Client's
God-Given
Right To Say
Drop Dead.

MAD139
Ladies And
Gentlemen
I Give You
The Audience.

MAD138
Change Or
Die: The
Adaptive
Brand Lives.


MAD137
Clients Kick
IT UP A Notch.


MAD136
Money For
Nothing And
The Kicks
For Free.


MAD135
Too Cool To
Care.


MAD134
Pimp My
Life.


MAD133
Why Don't You
Get Youself
A Real Job.


MAD132
What Would
You Do If
You Had To
Start Over
From Scratch?


MAD131
The Dance Heard
Round The World.


MAD130
Why Brand
Character
Matters Now
More Than
Ever.

 

 


WHO READS
MADISON AVENEW

ADVERTISING/PR AGENCIES
A.C. Nielsen Co
Anomoly
Arnold Worldwide
BBDO NY
Bravo Group
Brodeur Porter
Novelli
Brandimensions
Burston Marsteller
Campbell Ewald
Carat USA
Cimarron Group
Cramer Krasselt
Crispin Porter &
Bogusky
BP Media Relations

MORE

ENTERTAINMENT

19 Entertainment
20th Century Fox
Agency for MPerforming Arts
Ask Jeeves, Inc.
Barnes & Noble
CAA
CBS Studio Center
CBS, Inc.
CineWorks
Clear Channel
Courtroom TV Network
DIC Entertainment
DirecTV
Disney Worldwide Services
Electric Lightwave
Emeril’s Homebase Exxon Mobile Corp.
ESPN
Fandango
Franklin Weinrib Rudell
Golf TV
GE/NBC
Harpo Productions

MORE

TECHNOLOGY

Accelovation
AG Technologies
Allied Signal, Inc.
Altavista Company
Apple Computer
Adobe Systems
AT&T Corp.
Bell Laboratories
Boeing
Cisco Systems
Coca-Cola
Computer
Sciences Corp.
Compass
Communications
Computerwise,
Inc.
Cornerstone
Research
Cybernostic Group
Cyveillance, Inc.
Danger.com
Dell Computer
Corp.
Diebold
Digitas
Energy Group
Networks
E. D. S.
Edaptivity.com
Electronic Arts
Equinix, Inc.
Evocative, Inc
GHI Technologies
GTech, Corp.
Genentech, Inc
General Electric
Plastics
GoDaddy Software
Hewlett-Packard
Hollywood
Interactive
Honeywell, Inc.
Hughes Network
IBM Corporation
Knology Holdings
Intel Corporation
Layered
Technologies
Macromedia, Inc.

MORE

CONSUMER PRODUCTS

Abbott Laboratories
Affiliated Foods
Air Canada
Allegiance
American Airlines, Inc.
Healthcare
Amazon.com
Allied Signal, Inc.
Amaco Corporation
Anheuser Busch
Apple Computer
Berretta, USA
Bausch & Lomb
Bayer Corp.
Borders, Inc.
Calvin Klein Cosmetics
Canadian Mental
Christian & Timbers
Company
Colgate Palmolive
Conrail
Cooper Oil Tool Div.
Corp. Edison Group
Delta Air Lines
Dr Pepper/Seven Up
Eli Lilly & Company
Estee Lauder
Ethan Allen
Federal Express Corp.
First Health Growth
Health Assn
H.J. Heinz Co.
Heinz Service Company
Hilton Hospitality
Hotjobs.com
The Home Depot
HQ Global Workplaces
Humana
Ikea NA Services
International Paper
Johanna Foods Inc.
Johns Hopkins
Johns Manville
Johnson & Johnson
Joseph E. Seagram
Kaiser Permianente
Kinkos, Inc
Masonic Homes
Mead Corp.
Merck & Co.
McDonald's
McKesson
National Gypsum
Norfolk&Southern Railway
Nike
Office Max
Oliver Peoples
Pepsi-Cola
Pfizer
Phillip Morris

MORE

PUBLICATIONS

Adrants
Adweek
American Busines
Media
American City
Business Journal
Bloomberg Financial
Brandweek
C|Net
Chicago Tribune
CMP Publications,
Corbis Corp.
Cox Newspapers
Crain
Communications
Dow Jones
DowJones-
Telerate
Forbes, Inc.
Getty Images
Hachette Filipacchi
Harper Collins
Houghton Miffin Co.
Knight-Ridder

MORE

FINANCIAL FIRMS

Assurant, Inc.
American Express
American Family
Insurance
Automatic Data
Bank Of America
Bank One
Banque Paribus
Bear Sterns MSecurity
Booze Allen Hamilton
Central Life Insurance
Charles Schwab & Co.
Citicorp Global
Information Network
Chase Manhatten
Bank
Commonwealth
Dean Witter
Debartolo Properties
Deutsche Bank
Dorland Sweeny
Jones
Discover Financial
Services
Ernst & Young
Fannie Mae
Farmers Insurance
First American Title
Guardian Life
Insurance

MORE

GOVERNMENT/
NGO

42nd Communications
Squadron, Maxwell
AFB
Admin Office of U.S.
Courts
Air Force Logistics
Command.
American Heart Assn.
Autism Partnership
The Art Institute
International
American Red Cross
Cal Dept. of Social
Services
Canadian Wheat Board
City Of Philadelphia
City of Los Angeles
City of New York
Commonwealth of
Kentucky
Communicom Services,
Alabama
Development Prog.
DOD Network
Eastern Band of
Cherokee Indians
Federal Reserve
Board
Hadassah Corporation
Harvard University
Institute For
Advanced Study
Internal Revenue
Service
John D & Cathrine T. McArthur Foundation
The United Nations

MORE

MAD138
Change Or
Die: The
Adaptive
Brand Lives.


MAD139
Ladies And
Gentlemen
I Give You
The Audience.

MAD147
Adaptive
Branding And
The Millennials.

MAD 159
Engagement
Ring


MAD 170
And Now, Lean
Advertising

MAD 172
Lean On This.



MAD 173
Constant Change
For The Better.


MAD 174
Relentless
Creativity.


MAD 175
The Lean Advertising
Network: Learning
What We Already Know


MAD 176
Can Lean Advertising
Become Lean-Forward
Advertising?


MAD 185
The End of Advertising As Usual.


MAD 189
The Purpose of Creativity


MAD 203
Brand New Brands.


MAD 204
The Client Is The Audience.



MAD 205
The Transformational
Idea, Is The Idea.


MAD 206
Changing the World
One Ad at a Time

MAD 211
A Word On Words


MAD 214
A Word From Our
Sponsor.


MAD 219
NeoAdvertising:
The Platform of Change
.

MAD 220
NeoAdvertising:
The Engagement Promise We Have To Keep.


MAD 221
NeoAdvertising:
Building Relationships That Stand For Something.


MAD 222
NeoAdvertising:
Advertising People Care About.