I never liked the word "blog." it always sounded like something you coughed up in the midst of a God-awful viral infection. Blog always brought to mind the color and consistency of something one might expectorate. Ugh! And then El B smart-mouthed herself into my world by answering a post I had started on the ad industry "Facebook", AdGabber.com on "The Future of Advertising Fading Into The Past. "Attraction - There is no affection without attraction. Don't look available, look attractive. Affection - We all need love and care, now more than ever. Show me some love and I might return. Affection solves the accessibility problem. Attention - Short attention span. Yet there is always something that catches our attention. Once you get attention, you get awareness. Affordability - Money does matter." And it was on.
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I responded with, " Very zen-like. It took me a few minutes to gage whether you were serious or pulling my leg. Then I discovered a certain worldly outlook that indicated the wisdom of your post." In any case, the next thing I know El B is working on getting me to justify the reason for this publication with its massive walls of content not being ensconced on a blog platform and full of all the features of this brave new Web 2.0 environment. Of course my illogical arguments were swept aside and the next thing I know El B has thrown up an overnight prototype of what MadisonAvenew2.0 could look like. It was then that I realized I was not in Kansas anymore. The mock-up looked great and when El B ran down all the features of blog vs. html I was hooked. So I asked her what it would take to make it happen. "I can make it happen," was the last thing I read. The next thing I know, she had swept through MadisonAveNew and created a new architecture, navigation system, editorial platform to experience for the users. I think Elena “El B” is ready for a great opportunity with a major advertising or client organization. To say this young woman would be an outstanding asset to any firm she joined would be an understatement. A great writer. An insightful web strategist, a diligent web2.0 architect. Visit http://MadisonAveNew.Wordpress.com and see for yourself. Please put the word out to those that you know who may be looking for an extraordinary talent. Then drop me a line at harry@MadisonAvenew.com or visit her personal blog http://artataq.wordpress.com. She truly is one in a million.
Keep Thinking.
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