|
Consider
what it might be like to have everything that Hollywood could offer
and still not have enough. Think of being the apprentice to a sorcerer
who made "The Donald" look like an alter boy. The alter
ego of Joel Silver. One of the guys who ate the sharks that everybody
claims, ply the waters of Hollywood. Then one day, after making
"Conspiracy Theory" and "Lethal Weapons 3 and 4"
with Mel Gibson and "Swordfish" with Travolta, "Thirteen
Ghosts" and "Exit Wounds." "Romeo Must Die"
and other mindless, hyperviolent "Joel Silver "shitburgers",
everything changes.
These
two guys from Chicago sit across from you in the Warner Bros. palace
that is Silver Pictures and push this comic book across the table
at you. Imagine how your entire twisted, tormented life would change
when you open the page to read the only words in the only panel
on the elaborately drawn page. "What Is The Matrix?" And
so it begins. Your journey into madness.
Everything
used to be so clear cut. You were Silver's "go to guy."
That meant that everything that went to him had to go through you
as President of Production. You had the power. Then fate, karma,
or maybe just plain old misfortune. Puts these two Wachowsky Brothers
square in your path. Nothing would ever be the same again. You knew
it. You felt it. This comic book of an epic with every shot, every
scene, every sequence meticulously thought out. Realizing this into
reality would be the only thing that mattered. Producing "The
Matrix" would define your life for the rest of your life.
You
get Terry Semel on the phone. He's the head of Warner Brothers Studios
and one of the last of the Moguls. You get him on the phone because
he thinks you have a problem on "Lethal Weapon 4" and
nobody wants any problems on a surefire moneymaker, so he takes
your call. "Terry. Dan. I need a drawing board for the storyboard
guys on Matrix" says Cracchiolo. "I thought this call
was about LW4?" says Semel." If you knew this was about
Matrix, would you have taken the call?" says Dan. "Probably
not." Responds Semel. "Then I need a drawing board for
the storyboard guys on LW4."
That's
what a movie producer does. He lies his way into getting the picture
made. Suddenly a picture that was budgeted at $16 million with a
washed up cult star, a Denzel wannabe and a girl who fills a shiny
plastic suit like nobody else on the planet, gets to be a $45 million
dollar tour de force in film-making. The movie Hollywood couldn't
wait to see. Then couldn't stop talking about.
Suddenly,
the film that would define you, is done. Now your job is to wrangle
the on probation DMX and the progressively porked out Steve Sagal
up to Canada. The ride on the wild mouse is over and it's time for
shitburgers as usual. But business can never be usual for you again.
The box office can't stop building for Matrix. The Media can't stop
talking about it. People can't stop taking credit for it and they
can't stop taking their bows long enough to give you any credit
for it. Besides, you're too busy trying to calm down a Russian Mobster
whose Ferrari was rented for a scene with Steven Segal to be concerned
about credit for "The Matrix", right? Too busy trying
to convince the mob guy that Steve will be right back with his ride.
Even if Segal nor the ride has been seen for the past three days.
So what, if the Mob guy only agreed to rent you the car for four
hours? You're in a state of production. Somebody tell Ivan to step
the fuck off.
By
the time you're back in Hollywood, your brain is fried. The Matrix
spotlight has moved on. You've failed your fourth drug test in as
many weeks. Your royalty participation talks with Joel Silver have
broken down. Your one nerve left is sprained to a snap. And then
it does. And in a meeting of Silver staffers, you boldly stand up
and point your puny little mortal finger at god and say those words
that will signal the end of your career. "Joel. You've murdered
the spirit of film making."
And
then you're out. A decade of absolute power and authority; over
in an instant.
And
so there you sit. Surrounded by the red velvet walls of your $1.8
million corner apartment on the 19th floor of the Sierra Towers
overlooking the ribbon of headlights and tail lights that define
Sunset Boulevard as it curves eastward towards the ten story painting
of Britinny Spears ass. And you remark to your running buddies George
and Harry. "So now what?" Even though all you can think
about is the fact that your phone hasn't rung in hours. "Now
we get to work" says
Harry. "Dreams are nice" says Georgie Vetrano, the smooth
as glass ex goomba kid-turned Mortgage Banker from New York. "Dreams
are nice, but the money makes them real." And one by one the
new brain trust is assembled. The whip smart Chinese finance guy
and ex-kick-box champion, Meng. The too slick Arab model management
guy from Toronto everybody calls "Z"
The
tough as nails, heart of gold "shadow" Antonio.
All
of us want to be. Dan is the only one who was. Little do any of
us know that at that very moment the wheels in Hollywood are slowly
turning to make sure he never is again.
This
is his dream we are setting out to build. This thing he calls "Opus
Communicea." The phoenix he promises to raise up from the ashes
of his self-emmolated career. And so, all of our lives are put on
hold. All leaves are canceled. My wife is 4 months prego. "Too
bad. Danny just called, gotta go." George has million dollar
mortgage deals about to close. "Too bad. Danny just called.
Gotta go." Z has a baby girl up in Toronto he hasn't seen since
she was born. "Too Bad. It's 4am. Danny just called. Gotta
go." And that's how it went until the business plan was done,
The investors were secured and the $2.5 million was in the bank.
Now the madness could really begin. Tune in next week for
"Pleasure
Dome"
For
Jeffrey Wells excellent farewell tribute to Dan click
here.
|
Fight
Club
Everybody
should stand up in a room full of eager young people one day
and try to teach them something. Anything. Certainly one of
the scariest things I have to do during the course of trying
to make it from Monday to Monday. Scary because you don't
ever want to waste a young person's time. They already have
so many things stacked against them, just trying to contemplate
how they are going to untangle this fucked up planet we are
about to leave them with.
My Monday
night class at Cal State seems to populated with bright enough
students. They are all basically members of the Senior Class
which means that they should be scared shitless right about
now. A recent article in the Village Voice, entitled "Sorry
Kids." Put it this way.
"Used
to be that if parents could just get their kids through college,
they were home free, and their kids would be self-sufficient.
Used to be these parents could find some reasonable way to
pay for collegesave some, borrow some, get their kid
financial aid and a part-time job. But with income falling
further and further behind the cost of living, parents can
pay just a fraction of their kids' tuition, or none at all.
Their
only option is debtsome for themselves, but even more
for their offspring. Kids end up crying out about their post-college
debt, but most of their parents have sacrificed a lot to get
them that degree, however mortgaged it is.
When colleges
calculate what parents can afford to pay, says Kalman A. Chany,
author of Paying for College Without Going Broke, "the expected
family contribution is not what a family can pay but what
the parents can finance through current income, liquidating
assetsformer incomeand borrowing money from their
future assets. Colleges charge what the market will bear,
and they don't care if you end up in the poorhouse later.
They got their money."
If you're
"lucky" like Queens hairdresser Carol Viola, whose son Joe
is now in med school, your parents will die youngat
age 70 or earlierand maybe even leave you money for
your kids' education. If you're "unlucky" like Penny Banker-Mertz,
a tax preparer in Bay City, Texas, your parents will live
long enough to eat up their assets with expensive health care.
The money
Banker-Mertz planned to use for her son's tuition is now going
to pay for an assisted-living facility for her late husband's
mother. "As my son so crudely put it," she says, " 'Does Grandma
know she has to be dead for me to go to college?' "
So that's
what I find so scary. I can't just stand up there and bullshit
these guys and tell them how great I used to be. I need to
give them something they can use, because it's for damn sure
this business won't be there to hire them.
Look what
happened at Deutsch this week. They folded their cards and
walked out of the Mitsu dance. Their client had asked for
$8 billion to stay afloat. They got three. Two new car lines
coming out. Half the money to bring them to market. It's only
going to get worse.
I told
my students that if any of them thought they were going to
get jobs with their fancy diplomas, they better get a clue.
There will be no jobs out there to get. And if their parents
are not damn careful, there will be no jobs out there for
them either.
So what
they learn in my class. One of the last classes they will
have. Had better prepare them for being self sufficient.
That's
why I entitled the class, "The Big Idea: How to get it.
How to Protect It. How to Sell It." Because that is what
those young people are going to need. They are going to need
something to sell. Something besides themselves to an employer.
Or worse.
If any
of you reading this out there are in the Southern California
area and you would like to come out to the Cal State campus
and share an evening with some exceptionally bright young
people and tell them what you do and how you do it. We would
love to have you. Just drop me an e-mail. If you're not in
California, find a college and do it anyway.
I won't
be telling you what goes on in "Fight Club" ( the
"unofficial " name of the class) because, as you
know, the first rule of "Fight Club" is. Never tell
anybody about Fight Club.
|
More.
I'm considering doing this column twice a week because the traffic
seems to warrant it. If you have an interest in me doing that, send
me a
note. If more than 50% say yes, then I'll make the time. If not,
I won't.
It's up to you.
Stay
Tuned.
|
 |
|
MARKETERS
FROM
THE FOLLOWING COMPANIES
READ
MADISON AVENEW:
OGILVY
& MATHER
MULLEN ADVERTISING
THE MARTIN AGENCY
TBWA CHAIT/DAY
GSD&M
YOUNG&RUBICAM
McCANN-ERICKSON
LEO BURNETT USA
PUBLICIS
FOOTE,CONE,BELDING
GREY ADVERTISING
HILL, HOLIDAY
LANDOR ASSOCIATES
MODEM MEDIA
BUMBLE WARD & ASSOCIATES
WPP GROUP
DAVID & GOLIATH
LOWE LINTAS
BRODEUR PORTER NOVELLI
INTERPUBLIC
GROUP OF COS
SULLIVAN, HIGDON & SINK
NOBLE &
ASSOCIATES
BBDO NY
SAATCHI AND SAATCH
FLEISHMAN HILLIARD
LTC/GSD&M
WONG DOODY
HAL RINEY &
PARTNERS
DEUTSCH, INC.
DDB NEEDHAM
CIMARRON GROUP
CAMPBELL EWALD
ZENTROPHY
HILL & KNOWLTON
US WEB
J. WALTER THOMPSON
USA
JAGER DI PAOLA KEMP
TRUE NORTH COMMUNICATIONS
CHICAGO
CREATIVE PARTNERSHIP
D'ARCY MASIUS BENTON & BOWLES
MODERNISTA
BRAVO GROUP
HAL RINEY & PARTNERS
DAI WORLDWIDE
ORGANIC ONLINE
ADRANTS
NEW YORK TIMES
CHICAGO TRIBUNE
NEW YORK OBSERVER
BRANDWEEK
ADWEEK
LAS VEGAS REVIEW JOURNAL
DOW JONES
LEXIS-NEXIS
COX NEWSPAPERS
PUBLIC INTEREST NETWORK
MONSTER WORLDWIDE
HOUGHTON
MIFFIN COMPANY
REUTERS INFORMATION
CMP PUBLICATIONS, INC.
HARPER COLLINS PUBLISHERS
MERIDITH CORPORATION
THE MCGRAW-HILL COMPANIES
THE PROVIDENCE JOURNAL
LOS ANGELES TIMES
GETTY
IMAGES
CNET
BANK
OF AMERICA
NATIONSBANK
THE PRINCIPAL FINANCIAL GROUP
INDYMAC BANCORP
GUARDIAN LIFE INSURANCE
KMPG/PEAT
MARWICK
DEAN WITTER
VERISIGN
INVESTORS BANK & TRUST
AUTOMATIC DATA PROCESSING
MUTUAL LIFE OF CANADA
MUTUAL OF OMAHA
RELIASTAR FINANCIAL
CENTRAL LIFE INSURANCE
FARMERS INSURANCE GROUP
CHARLES SCHWAB & CO.,INC.
PRICE
WATERHOUSE
GENERAL MOTORS
MERCEDES-B ENZ OF N.A.
FORD MOTOR CO
MITSUBISHI
MOTOR SALES OF AMERICA
NISSAN NORTH AMERICA
CHRYSLER
MOTORS CORP
MICROSOFT CORP
SUN MICROSYSTEMS
CISCO SYSTEMS
IBM CORPORATION
PULITZER TECHNOLOGIES
DIEBOLD
HUGHES NETWORK SYSTEMS
NEW DREAM NETWORK
EQUINIX, INC.
SYMANTEC
ESTEE LAUDER COMPANIES
THE LIMITED, INC.
TIFFANY
CO.
BOEING
AMACO CORPORATION
20TH CENTURY FOX
DIRECTV
VISABLE WORLD, INC.
VIACOM INTERNATIONAL
UNIVERSAL STUDIOS
DISNEY WORLDWIDE SERVICES,
INTERNATIONAL CREATIVE MANAGEMENT
CAA
HOLLYWOOD GOWER CENTERH
SCREENVISION
EMERILS HOMEBASE
BARNES & NOBLE.
FANDANGO
ELECTRIC LIGHTWAVE
TICKETMASTER
PUBLIC BROADCASTING CO.
CLEAR CHANNEL WORLDWIDE
ESPN
ALLTEL CORP
EARTHLINK, INC
ALLTEL INFORMATION SERVICES
TIME WARNER TELECOM
XO COMMUNICATIONS
ALLEGIANCE TELECOM
INTERNET ALLEGIANCE, INC.
UUNET TECHNOLOGIES
VERIZON
COMCAST CABLE COMMUNICATIONS HOLDINGS
GLOBAL CROSSINGS
ITC DELTACOM
GTE GOVT. SYSTEMS CORP
VERIZON WIRELESS
T-MOBILE USA
ROGERS MEDIA, INC.
UUNET SOUTH AFRICA
UNITED SPACE ALLIANCE
NASA
PORT AUTHORITY OF NY NJ
UNITED NATIONS DEVELOPMENT PROGRAMME
DELTA
AIR LINES
S.C. JOHNSON WAX
MERCK & CO.
KAISER PERMIANENTE
CANADIAN MENTAL HEALTH ASSN
STARBUCKS COFFEE CO
THE PROCTER AND GAMBLE
COMPANY
SCHERING-PLOUGH CORP.
DR PEPPER/SEVEN UP
RCN CORPORATION
HOTJOBS.COM
PFIZER
IKEA NA SERVICES
TISHMAN SPEYER PROPERTIES
HEINZ SERVICE COMPANY
RIVES CARLBERG, INC
KINKOS, INC
McKINSEY
& COMPANY, 1NC.
And
You.
|