AD/PR AGENCIES
A.C. Nielsen Co
Anomoly .
Arnold Worldwide
BBDO NY
Bravo Group
Brodeur Porter Novelli
Brandimensions
Bumble Ward & Associates
Burston Marsteller
Campbell Ewald
Carat USA
Chicago Creative
Cimarron Group
The Conference Board
Cramer Krasselt
Creative Media
Crispin Porter & Bogusky
Dai Worldwide
D'arcy Masius Benton Bowles
David & Goliath
DDB Needham
Deutsch, Inc.
Designory
Draft Worldwide
Euro/Halvas North America
Fallon
Fleishman Hilliard
Foote, Cone & Belding
Fusion P.R.
Goodby,Silverstein
Grey Advertising
GSD&M
Hal Riney & Partners
Harte-Hanks
Hill & Knowlton
Hill, Holiday
Interpublic Group
J. Walter Thompson USA.
Infinity Marketing Solutions
Jager Di Paola
Kemp
Jordan Case McGrath
Landor Associates
Leo Burnett USA
Leverage
Lowe Lintas
The Martin Agency
The MacManus Group
Masterminds Adv.
McCann-Erickson
McKinney & Silver
MetroDetroit Signs
The McManus MGroup
McKinsey & Co
Mediacom
Media Log
Mindshare
Modem Media
Modernista
Mullen Advertising
Noble &
Associates
Ogilvy & Mather
Organic Online
Omnicom Group
One Club For Art & Copy
P&F Communications
Partnership
Patriot Media and MCommunications
Publicis
Rives Carlberg,
The Romann Group
Saatchi and Saatchi
Schlesinger Assoc
SevenTwentyFour
The Sponsorship Co.
Sullivan, Higdon & Sink
TBWA Chiat/Day
True North
US Web
US Web Pittsburgh
Valentine McCormick Ligibel
Wong Doody
WPP Group
Western Media
Weiden & Kennedy
Young & Rubicam
Zentropy
Zyman Group

PUBLICATIONS
Adrants
Adweek
American Busines Media
American City Business Journal
Bloomberg Financial
Brandweek
C|Net
Chicago Tribune
CMP Publications,
Corbis Corp.
Cox Newspapers
Crain Communications
Dow Jones
DowJones-
Telerate
Forbes, Inc.
Getty Images
Hachette Filipacchi
Harper Collins
Houghton Miffin Co.
Knight-Ridder
Las Vegas Review Journal
Lexis-Nexis
Los Angeles Times
Medialink Worldwide
Meridith Corporation
Monster Worldwide
Network
New York Magazine
New York Observer
New York Times
News Corp.
Playboy
Public Interest Network
Random House,
Reuters Information
Screenvision Cinema
The Mcgraw-Hill MCos.
The Providence Journal
The Economist
TV Guide
United

FINANCIAL FIRMS
Assurant, Inc.
American Express
American Family Insurance
Automatic Data
Bank Of America
Bank One
Banque Paribus
Bear Sterns MSecurity
Booze Allen Hamilton
Central Life Insurance
Charles Schwab & Co.
Citicorp Global Information Network
Chase Manhatten Bank
Commonwealth
Dean Witter
Debartolo Properties
Deutsche Bank
Dorland Sweeny Jones
Discover Financial Services
Ernst & Young
Fannie Mae
Farmers Insurance
First American Title
Guardian Life Insurance
Greenwich Capital Markets
Harris Trust & MSavings
Icon International
Indymac Bancorp
Investors Bank & Trust
John Hancock Insurance
Johnson & Higgins
Kiwi Partners, Inc
KMPG LP
Kmpg/Peat Marwick
Lehman Brothers
Lazard Freres
Massachussetts MMutual
Mckinsey & Company
Merril Lynch
Met Life
Mutual Life Of Canada
Mutual Of Omaha
Morgan Stanley MGroup
Nations Bank
New York Life
Oliver Wyman, Inc
PanAsian Venture
Capital .
Paine Webber
Price Waterhouse
Principal Financial Group
Progressive Insurance
Regent Business Centers
Reliastar Financial
Royal Bank of Canada
Salomon Inc
State Farm Mutual
Sun America
Swift Ventures
VeriSign
United Title
Wachovia
Wells Fargo
World Bank Group

GOVERNMENT/NGO
42nd Communications Squadron, Maxwell AFB
Admin Office of U.S. Courts
Air Force Logistics Command.
American Heart Assn.
Autism Partnership
The Art Institute International
American Red Cross
Cal Dept. of Social Services
Canadian Wheat Board
City Of Philadelphia
City of Los Angeles
City of New York
Commonwealth of Kentucky
Communicom Services, Alabama
Development Prog.
DOD Network
Eastern Band of Cherokee Indians
Federal Reserve Board
Hadassah Corporation
Harvard University
Institute For Advanced Study
Internal Revenue Service
John D & Cathrine T. McArthur Foundation
Leukemia & Lymphomia Fund
LosAngeles Unified
School District
NASA
Navy Network Information Center
NJ Dept. of Treasury
N.J. Transit
New York Police Dept.
Office of Mgmt. and Budget
Port Authority Of NY NJ
State of Idaho
State Of Ohio Network
State of Tennessee
Dept. of Education
Stanford University
y St. Francis House
St. Luke's Shawnee Mission
The Freedom Forum
The Hay Group
U.S. Army Research
U.S. Dept. of Commerce
U.S. Dept. of State
U.S. Dept. of Housing and Urban Development
Utah Educational Network
U.S. Environmental Protection Agency
United Nations
United Space Alliance
U.S. Geological Survey
United Federation of
Teachers Welfare Fund
Virginia Economic Development
Western Cancer Center

TECHNOLOGY
Accelovation
AG Technologies
Allied Signal, Inc.
Altavista Company
Apple Computer
Adobe Systems
AT&T Corp.
Bell Laboratories
Boeing
Cisco Systems
Coca-Cola
Computer Sciences Corp.
Compass Communications
Computerwise, Inc.
Cornerstone Research
Cybernostic Group
Cyveillance, Inc.
Danger.com
Dell Computer Corp.
Diebold
Digitas
Energy Group Networks
E. D. S.
Edaptivity.com
Electronic Arts
Equinix, Inc.
Evocative, Inc
GHI Technologies
GTech, Corp.
Genentech, Inc
General Electric Plastics
GoDaddy Software
Hewlett-Packard Co.
Hollywood Interactive
Honeywell, Inc.
Hughes Network
IBM Corporation
Knology Holdings
Intel Corporation
Layered MTechnologies
Macromedia, Inc.
MediaLog, Inc.
Metrored SA
Microsoft Corp
Microsoft Hotmail
Mobilnetics, Corp.
MindShare
NKH&W Fon
National Center for Supercomputing
NTT America
Netscape
NetVision, Ltd.
New Dream Network
Network Solutions
Northrop Grumman
Nynex Science & Technology
Oracle Datenbanksystem GmbH
Pulitzer Technologies
PlayStar Music Corp.
PiloSoft, Inc.
Ricoh
Reuters Information
Rackspace.com, Ltd.
Tech
Salk Institute
Savvis
SAP America
Sciworth, Inc.
Scripps Research Institute
Sonic Walls
Sun Microsystems
Supercomputing
Secure Computing
Symantec
MSystems
UAL Loyalty Services
Union DataCom
VeriSign
Virtual Compute
Corp.
Wynne D City Power
Web M.D.
Xerox Palo Alto Research Center
Yahoo!
Yipes Communications

ENTERTAINMENT
19 Entertainment
20th Century Fox
Agency for MPerforming Arts
Ask Jeeves, Inc.
Barnes & Noble
CAA
CBS Studio Center
CBS, Inc.
CineWorks
Clear Channel
Courtroom TV Network
DIC Entertainment
DirecTV
Disney Worldwide Services
Electric Lightwave
Emeril’s Homebase Exxon Mobile Corp.
ESPN
Fandango
Franklin Weinrib Rudell
Golf TV
GE/NBC
Harpo Productions
Hollywood Gower
International Creative Mgmt
Metropolitan Museum of Art
MCA Inc.
NHL Enterprises
Paramount Pictures
Public BroadcastingMCo.
Screenvision
Sirius Satellite Radio
Sony Pictures Entertainment
Steinway & Sons
The Broder Kurland Agency
The Gersh Agency
The New York Jets
Ticketmaster
Universal Studios
Universal Music Group
United Talent Agency
Vasallo, PC
Viacom International
Videotron Telecom
Visable World, Inc.
Webb Uffnar Agency

CONSUMER PRODUCTS
Abbott Laboratories
Affiliated Foods
Air Canada
Allegiance
American Airlines, Inc.
Healthcare
Amazon.com
Allied Signal, Inc.
Amaco Corporation
Anheuser Busch
Apple Computer
Berretta, USA
Bausch & Lomb
Bayer Corp.
Borders, Inc.
Calvin Klein Cosmetics
Canadian Mental
Christian & Timbers
Company
Colgate Palmolive
Conrail
Cooper Oil Tool Div.
Corp. Edison Group
Delta Air Lines
Dr Pepper/Seven Up
Eli Lilly & Company
Estee Lauder
Ethan Allen
Federal Express Corp.
First Health Growth
Health Assn
H.J. Heinz Co.
Heinz Service Company
Hilton Hospitality
Hotjobs.com
The Home Depot
HQ Global Workplaces
Humana
Ikea NA Services
International Paper
Johanna Foods Inc.
Johns Hopkins
Johns Manville
Johnson & Johnson
Joseph E. Seagram
Kaiser Permianente
Kinkos, Inc
Masonic Homes
Mead Corp.
Merck & Co.
McKesson
National Gypsum
Norfolk&Southern Railway
Nike
Office Max
Oliver Peoples
Pepsi-Cola
Pfizer
Phillip Morris
Procter & Gamble
RCN Corporation
The Ritz Carlton
S.C. Johnson Wax
Scripps Health
Schering-Plough .
Sharper Image
Sony North America
Starbucks Coffee Co
Starwood Hotels
The Limited, Inc.
Tiffany & Co.
Tishman Speyer
Trek Bicycles
Tyco Electronics
Under Armour
Wellpoint Health
Networks
Wm. Wrigley Gunderson
Yum! Brands, Inc.

+New This Month

Certainly a great story has been the basis of building a great brand in the past. But in today’s ever changing reality, it is the episodic nature of that story that creates the differential of brand perception. How does that story evolve and adapt to emerging conditions and opportunities? How does the brand engage the ever-changing wants, needs and desires of its multiple audiences? Is it even a brand at all, or
is it a series of diverse sub or micro brands with complex DNA components made up of various value propositions and critical paths that deliver the seamless customer experience?

And what is the impact of the global supply chain on all of those seamless customer experiences? Can an ever-expanding matrix of supply components be transparently managed across time zones and cultural boundaries to deliver that brand promise in a seamless manner?

These are the questions that challenge the theories of traditional brand architects who are charged with creating competitive advantage through marketplace differentiation. These are the questions that currently keep me up at night searching for answers for those questions about Adaptive Branding not yet asked by my clients. Fortunately, thus far, my answers have resulted in billions in sales. But we are all only as good as our last workable solution.

No matter how convinced we are that we’re on the right track, that track is subject to change. Considering that, the best way to prepare for change is depth of experience; I am suggesting that we, as creative practitioners go forward in this brave new world as knowledge seekers.

Read everything you can get your hands on. Even the bad, half-baked “new-this” and “new-that” books have something worth while in them. I recently read one of the on-line ad pundit’s new books. I’ll spare him the embarrassment by mentioning the title. It was dreadful. But one of the case studies, penned by a client was absolutely riveting and well worth the price and tedium of the rest of the book.

Go to the seminars. Not for the keynote speakers, but for the overheard conversations in the bathrooms and elevators. Priceless stuff you won’t find in the trades until it’s too late to matter.

Critical thinking, deep research and analysis, action plans and the metrics of accountability are all fine in their place. But in today’s ever changing reality, it is inspiration that makes the difference between good, great and outstanding story telling. And with today’s media-immune audiences, being outstanding is the only way to be meaningful.

Stay tuned.